HDI Wholesale works with non-profit organizations, retail stores, schools and government agencies to ensure they are getting the best value for every dollar spent. We support programs ranging from toy and school supply drives to rehoming and disaster relief.


HDI has been happily serving customers for over 36 years. Founded by Nola Scherer-Luft, Houseware Distributors, Inc evolved from a multi-outlet store retailer to become a strong importer and distributor with a national customer base in both retail and non-profit sectors.


Since Nola's retirement in January 2021, her daughters Sara and Anne have led the family company to continued growth. We are excited about the opening of our brand new warehouse in Jackson, Wisconsin in September of 2022.


We look forward to finding you the best products at the lowest possible prices.

Founder, Nola Scherer-Luft

Meet The Team